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How Google change its own identity with help of own Logo redesigning in last 16 years

Last month, we saw Google creating a parent company called #Alphabet, and soon after this major restructuring, today Google has unveiled a cool new logo. Since its inception in 1998, Google has been periodically refreshing its logo, and here’s a look at its evolution from 1998 to 2015.
Along with unveiling its new logo, Google put up a video that shows the evolution of its logo. Alternatively, searching “Google logo history” shows a dialog box with an animated walkthrough of Google’s logo changes from 1998 to the latest one in 2015.

The first-ever logo: This was the logo conceptualized by Sergey Brin and Larry Page while graduating from Stanford University. At that time, Google was youthful and functioning was as a search engine for Stanford University as well as the web. Just like Yahoo!, the Google logo also had an exclamation mark.

August 1998: August 1998 was when the team headed to the Burning Man and created the first doodle as an out of the office message.

September 1998: A month later Google moved to with a beta tag. This was a worldwide release of the search engine.

May 1999: Google dropped the beta tag from its logo, and the overall look was a little more playful and sophisticated based on ‘Catull’ type face. The letters also got a little thinner with a drop shadow on each alphabet.

May 2010: Almost a decade later, Google again revamped the logo by brightening it up and also reducing the drop shadow on letters.

September 2013: The next change in Google logo came after three years, with a flatter interface and some typographical tweaks. Google has also done away with the drop shadow, thus making it even cleaner.

September 2015: Soon after getting under the umbrella of parent company Alphabet, the latest logo becomes a part of the new family. It includes the Google dots and new “G” icon.

Although the logo still remains a wordmark, Google has updated the typeface. The company has opted for a more fun Sans-Serif font, with the new custom typeface being called as ‘Product Sans’. The new typeface is more in line with the parent company Alphabet branding.


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