Xiaomi is Diversifying Its Product Line: seems want to be smart homemaker
Smartphones are what Xiaomi is best known for, it is the third largest in the world based on shipment numbers, but the company has a growing line of other products too.
In addition to this air purifier, it offers $20 routers, a blood pressure measurement kit, a smart TV, a tablet device, battery packs, lighting bulb and a fitness band among others tech gizmos. It seems likely we’ll be able to add ‘smartwatch’ to that list too, sometime soon.
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That expansion is no coincidence or mere dalliance. The company is very much out to diversify its product range and reuse its business formula in other areas.
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Our partner site Technode reported recently that Xiaomi wants to mimic its success with its Mi smartphones with other hardware. It has already invested and partnered with a range of companies — including U.S. hardware startup Misfit most recently — and it reportedly has the funding and interest to pursue other strategic investments and acquisitions outside of smartphones.
So, Xiaomi is like Apple? Or Amazon? Or Samsung ? Or perhaps someone else…?
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