It's that time of the year when Facebook takes a look back at the redefining moments of the year and curates a list of the most talked-about topics and events on its social networking site. This year's list is out and Xiaomi's India debut has come out as one of the most discussed topics on Facebook.
Xiaomi entered the Indian market in July 2014 with its then flagship Mi3 smartphone. The company since then has launched three budget smartphones in India alongside a couple of accessories. By dint of cheaper but critically-acclaimed devices, the three-year-old Xiaomi has become one of the world's largest smartphone manufacturers.
At sixth place comes Xiaomi’s arrival in India, with this topic having beaten Alia Bhatt, the Mary Kom biopic, the lost Malaysian Airlines flight as well as the Gaza conflict. The Chinese company does not believe in traditional advertising, and does not even have a budget for it. It does all its promotions using social media channels and other new-age methods.
It keeps its products in the market for a very long time than others in order to spin profits from them, since it’s hard to do that in a short time owing to their extremely low prices. Upon its arrival, it showcased three smartphones in the form of the Mi 3, the Redmi 1Sand the Redmi Note, and has managed to infuse the market with all three of them before the end of the year.
Following the launch in July, the company’s popularity quickly towered a great deal which was evident through its flash sales that led its devices to go out of stock in seconds after them being made available for purchase. For its sales, it relies upon an exclusivity partnership with Flipkart, and the site is currently selling both the Redmi 1S and the Redmi Note smartphones.
With such an influence after just months of its arrival in the nation, Xiaomi seems to have made India a permanent base which is great news for the company as well as its fans